What types of grooming products are included in the PRIDE+GROOM collection?

The PRIDE+GROOM collection offers a full range of grooming products, including shampoos, conditioners, detangling sprays, waterless shampoos, and natural pest-deterring options, all formulated to meet specific coat types and needs.

How do coat-specific grooming formulas improve my dog's skin and coat health?

Coat-specific grooming formulas are designed to respect each dog's unique coat structure, improving manageability, reducing breakage, and supporting healthy, shiny fur by delivering targeted nutrients and hydration.

Can I use human grooming products on my dog, and what are the risks?

Using human grooming products on dogs can disrupt their skin's pH balance, leading to dryness, irritation, increased susceptibility to infections, and long-term skin sensitivity — always opt for products formulated specifically for dogs.

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Collection: PRIDE+GROOM

PRIDE+GROOM makes coat-type-specific dog grooming — essential-oil-based shampoos, conditioners, detangling sprays, and natural pest deterrents formulated for the specific coat your dog actually has.

What you'll find:

Coat-type-specific shampoos and conditioners — double coat, curly, wire, silk, short
Detangling sprays for long-coat breeds
Waterless shampoo options for between-bath refreshes
Natural pest deterrents — an alternative to systemic chemical flea treatments
Essential-oil-based and sustainable formulations

Best for named-breed households (Poodles, Golden Retrievers, Cocker Spaniels, Afghans), sensitive-skin dogs reacting to synthetic shampoos, long-coated breeds, and pet parents who prefer natural pest management.

Every PRIDE+GROOM purchase supports the PACT Fund — our community-directed pool that funds animal rescue partners each month.